The signage world in Los Angeles has evolved a lot over the last 5 to 10 years, and I've been right in the middle of it. LED tech has gotten way better: more efficient, brighter, longer-lasting. That's huge for modern signs. But I still love bringing back classics like real neon (glass tubing) and updating them for today. It's like listening to vinyl in a streaming world: reliable, high-quality, with that authentic feel you can't fake. A lot of trendy stuff, like those neon-look LED ropes from overseas, pops up indoors, but for me, it's about in-house manufacturing here in LA. Building community with other sign makers, doing it right, not just quick and cheap.

My end-to-end process keeps things smooth and surprise-free:

1. I start with a site survey, checking the spot, dimensions, electrical setup. I pull permits if needed (my contractor license helps avoid headaches later).
2. We talk branding: Do you have a logo, or need help creating one?
3. I share material options, thousands of ways to go, from economic to premium. We nail down the look that fits your vision and budget.
4. Once approved, we fabricate in-house (usually 7 to 10 business days).
5. My team installs the signs according to the discussed specifications.
   

Mistakes I see businesses make in the sign business? Skipping permits, building something too big that fails city code, then having to redo it all. Or using cheap materials/transformers that burn out in 3 to 4 years instead of 7 to 10. Bad wiring, underpowered stuff, cutting corners on quality, it shows fast, like a sign with missing letters or flickering. I focus on industry standards and the best components. It costs a bit more upfront sometimes, but it lasts. That's why clients come back.

One project I'm really proud of was collaborating with my sister (she's an installation artist) on "14,000 and Counting", a 20-foot milk carton sculpture with neon borders in Venice Beach, through 72andSunny. It highlighted missing children, used polycarbonate faces, and brought family and community together. Working with her, seeing cranes, interns, everyone pitching in for something meaningful... that's special.

But honestly, my favorite moments are driving down Melrose, Hollywood, or Van Nuys and spotting my work still standing strong years later. That's the real win. If you're planning signage in LA, let's chat first. Avoid the pitfalls, get it right the first time. Your brand deserves it.